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Tread Lightly in Scotland

VisitScotland's latest campaign


VisitScotland are encouraging visitors to Scotland to 'tread lightly' as part of their latest climate change-focused marketing campaign which launches 28th October.

In Scotland, almost three quarter of residents agree that climate change is an immediate and urgent problem so there is a real opportunity to cater for a market that recognises the need for action.

By making sustainable travel choices we can all help protect our landscapes while at the same time boost the local economy, culture and diversity of the areas we visit. Despite the many challenges we face with the climate emergency, VisitScotland want to work together to be part of the solution - inspiring visitors to enjoy our country in a way that preserves and protects all the things that make Scotland so special.    

You can view the campaign film here (launching at 11:30am on 28th October) and download images, content and more to communicate widely across your own social media activity and marketing here.

Find out more about the campaign here: https://www.visitscotland.com/...

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