AADA'S CONSUMER FACING WEBSITE
Ayrshireandarran.com is the visitor-facing website that Ayrshire and Arran Destination Alliance use to showcase our region and our partner businesses to the world.
Ayrshireandarran.com will increase potential visitors’ awareness of what the area has to offer for short breaks and holidays and will encourage people to explore responsibly.
Aimed at visitors from the UK, Europe and International markets, the website focuses on themes of 'See and Do', where to 'Stay' and where visitors can 'Eat and Drink'. It also puts the spotlight on The Coig touring routes and the authentic local experiences, local products and businesses that visitors can find on their journeys.
The launch of AyrshireAndArran.com signals the first phase of a new tourism movement across Ayrshire bringing together The Coig and all of our amazing partner businesses now under the umbrella of AADA, we are excited to work on your behalf to make Ayrshire and Arran the destination of choice.
THE COIG APP
The Coig app stands alone but is aligned to ayrshireandarran.com. Your partner business listing will appear on both ayrshireandarran.com and the app. Please ensure that your listing is always kept up to date and please add any new images or offers.
• Key elements of the app include:
• Detailed maps that allow people to see what is near their current location.
• Audio tours
• Itinerary planner.
• Curated tours for walking, cycling and driving.
The app works offline and is completely free, please do share this with your guests.
Ayrshire & Arran's social media marketing is vital to our work to encourage people to choose to visit the region.
Our potential visitors follow our Facebook and Instagram channels.
Our industry friends follow us on Twitter and LinkedIn. Please be sure to follow us here as Ayrshire and Arran business updates are also shared on these platforms.
As part of our social media strategy, we do invite selected social media influencers to experience Ayrshire and Arran first-hand and showcase the region and our partner businesses to their followers. Please do let us know if you would like your business to feature in our media trip itineraries.
Social media competitions are also an effective way of growing our audience, our consumer email marketing database and of course, showcasing the businesses involved. If you would like to partner with Ayrshire & Arran on future social media competitions please do contact us.
AYRSHIRE & ARRAN MARKETPLACE
Online store for Ayrshire and Arran