Ayrshire & Arran's biggest ever tourism marketing campaign!
Welcome to Ayrshire & Arran's biggest tourism marketing campaign yet, #FindYourBalance.
We’ve created a folder of exciting new video content, imagery and logos that promotes the region’s wonderful contrasts.
Please download these assets and share them on your social media channels.
Campaign Overview
A digital marketing campaign called “Find your balance” to promote Ayrshire & Arran as a day trip and short break destination in 2022.
Campaign Objectives
Raise awareness of Ayrshire & Arran as the perfect place to experience a restorative break. Provide consumers with the opportunity to catch their breath, regain their spark and enjoy leisure time.
Three main themes will be promoted:
- Food & Drink
- Outdoor & Adventure
- Wellness & Nature
Messaging
From coastlines and countryside, mainland and islands, bustling towns and wide open spaces, heritage and innovation; Ayrshire & Arran is a region of contrasts and the ideal place to Find your balance.
Campaign Activity
The campaign will be activated via:
• Paid social media and digital advertising campaign
• Digital advertising campaign with Hotels.com
• Influencer, Blog and Vlog activity with @WatchMeSee and @VisualisingScotland
Activity will run from 17th January – 30th March 2022.
Inspiration and Planning
Please direct users to our campaign landing page
where they’ll find lots of inspiration to help plan
a restorative day trip or short break in Ayrshire &
Arran: www.ayrshireandarran.com/findyourbalance
