Ayrshire & Arran's biggest ever tourism marketing campaign!


Welcome to Ayrshire & Arran's biggest tourism marketing campaign yet, #FindYourBalance.

We’ve created a folder of exciting new video content, imagery and logos that promotes the region’s wonderful contrasts.

Please download these assets and share them on your social media channels.

Campaign Overview

A digital marketing campaign called “Find your balance” to promote Ayrshire & Arran as a day trip and short break destination in 2022.

Campaign Objectives

Raise awareness of Ayrshire & Arran as the perfect place to experience a restorative break. Provide consumers with the opportunity to catch their breath, regain their spark and enjoy leisure time.

Three main themes will be promoted:

  • Food & Drink
  • Outdoor & Adventure
  • Wellness & Nature

Messaging

From coastlines and countryside, mainland and islands, bustling towns and wide open spaces, heritage and innovation; Ayrshire & Arran is a region of contrasts and the ideal place to Find your balance.

Campaign Activity

The campaign will be activated via:

• Paid social media and digital advertising campaign
• Digital advertising campaign with Hotels.com
• Influencer, Blog and Vlog activity with @WatchMeSee and @VisualisingScotland

Activity will run from 17th January – 30th March 2022.

Inspiration and Planning

Please direct users to our campaign landing page
where they’ll find lots of inspiration to help plan
a restorative day trip or short break in Ayrshire &
Arran: www.ayrshireandarran.com/findyourbalance

DOWNLOAD CAMPAIGN TOOLKIT

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