Ayrshire & Arran's biggest ever tourism marketing campaign!

Welcome to Ayrshire & Arran's biggest tourism marketing campaign yet, #FindYourBalance.

We’ve created a folder of exciting new video content, imagery and logos that promotes the region’s wonderful contrasts.

Please download these assets and share them on your social media channels.

Campaign Overview

A digital marketing campaign called “Find your balance” to promote Ayrshire & Arran as a day trip and short break destination in 2022.

Campaign Objectives

Raise awareness of Ayrshire & Arran as the perfect place to experience a restorative break. Provide consumers with the opportunity to catch their breath, regain their spark and enjoy leisure time.

Three main themes will be promoted:

  • Food & Drink
  • Outdoor & Adventure
  • Wellness & Nature


From coastlines and countryside, mainland and islands, bustling towns and wide open spaces, heritage and innovation; Ayrshire & Arran is a region of contrasts and the ideal place to Find your balance.

Campaign Activity

The campaign will be activated via:

• Paid social media and digital advertising campaign
• Digital advertising campaign with Hotels.com
• Influencer, Blog and Vlog activity with @WatchMeSee and @VisualisingScotland

Activity will run from 17th January – 30th March 2022.

Inspiration and Planning

Please direct users to our campaign landing page
where they’ll find lots of inspiration to help plan
a restorative day trip or short break in Ayrshire &
Arran: www.ayrshireandarran.com/findyourbalance


AADA logo

Enter your name and email address to sign up to our newsletter to receive the latest updates and regular bulletins.

We will protect your personal information.
Read our privacy policy