Intermediaries such as tour operators, wholesalers, travel agents and online retailers play a significant role in attracting international visitors to Scotland. The travel trade can help open up new markets, attract more visitors to your destination and encourage them to spend more time exploring what you have to offer.
While consumers are increasingly organising and planning their own trips directly, the travel trade remains effective in reaching larger numbers of potential travellers in a number of markets, particularly if they are long haul. Establishing effective relationships with key operators and agencies, and engaging a mix of distribution partners, can help you find an effective route to market and reach your target consumers.
Working with the travel trade, we make sure more of Ayrshire & Arran features in agents’ itineraries, giving businesses a route to market and helping overseas trade sell Ayrshire & Arran by providing sales support, online support, toolkits, advice and itineraries, as well as running product knowledge trips to showcase what our region has to offer.
By making the most of our knowledge and contacts within the complex global network of distributors and intermediaries that makes up the travel trade, we can help you increase your customer base. We can help you look beyond the confines of your own marketing budget, by giving you access to international and long haul travel distributors, assisting you in putting your business and locations on the international stage.
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