Scotland is Calling
Industry guide - Phase 2 of VisitScotland's marketing campaign
VisitScotland have launched phase two of the £8.5 million global marketing campaign – Scotland is Calling. This brand-new phase has been designed to support the recovery of Scotland’s tourism industry in a responsible way and as quickly as possible.
How can you get involved...
Videos and images
VisitScotland have a collection of free images that can be downloaded for use across your own channels. To access them simply register for the Digital Media Library and search for "Collection Scotland is Calling".
You can also share the new campaign video from their YouTube channel.
Hashtags... but which one?
Use #ScotlandIsCalling and #VisitScotland whenever you post on social media.
VisitScotland.com
Scotland is Calling isn't just about our campaign film, it's the huge amount of rich content about Scotland across our website – VisitScotland.com – where we signpost our visitors. Does your business feature? If so, make sure you share it with your customers.
Make your business stand out
Inspire visitors with updated imagery, and engaging information on what you offer. Take a look at our handy guide for some tips.
Digital support
Take a look at the latest webinar series in partnership with DigitalBoost covering a range of digital topics to help your business. Watch the recordings.
Read more here
