A Scotland wide programme to support business and community-led tourism enterprises taking the lead in the sector’s COVID-19 recovery has been launched.
Industry leaders from across Ayrshire have come together to form a new Destination Management and Marketing Organisation for the region - Ayrshire & Arran Destination Alliance
Caroline Smith, Operations Manager at The Robert Burns Birthplace Museum, talks about working collaboratively as part of the new Ayrshire & Arran Destination Alliance.
Chief Executive, Malcolm Roughead, on the recovery of tourism in Ayrshire & Arran and the establishment of a new tourism strategic group in the region.